Facebook announced on Tuesday that it plans to block ad blockers or AdBlockers on the desktop version of by clicking heres, to show ads to all 1,7 billion users of.
This move could upset too many social network users who have installed an ad blocker (198 million users according to PageFair) to avoid invasive or bulky ads, as well as malicious software.
In a post on the company's blog, Andrew Bosworth, vice president of Facebook advertising platform, acknowledged that ad blockers, or AdBlockers, "were the best choice to date to deal with malicious ads."
He also acknowledged that Facebook - like many content publishers - has most of their advertising revenue (although a large portion of Facebook advertising revenue comes from mobile devices).
To appease those dissatisfied with the company's "democratic" decision, Bosworth said Facebook would provide more customization options for on-screen ads.
"If you do not want to see ads from a particular species, such as travel or cats, you can remove that species from your ad preferences," Bosworth said.
“We've also heard that many people want to be able to opt out of seeing ads from businesses or organizations that have added them to their customer lists. So we added tools to allow them to be blocked.”
