Σε μία κίνηση η οποία ενδεχομένως να προκαλέσει αντιδράσεις από οργανώσεις και ακτιβιστές προστασίας της privacyit's happening Facebook, by providing advertisers with further information on the habits of their users.
As reported in a Facebook newsroom, "when we ask people about our ads, one of the most important things they tell us is that they want to see ads that are more relevant to their interests.
Today we learn about your interests mainly from the things you do on Facebook, like the pages you like. Beginning soon in the US, we will also include information from some of the webpages and applications you use. It's a type of advertising based on interests, and many companies are already doing that. "
“Let's say you're thinking about buying a new TV and you start looking for TVs on the web and mobile apps. We can show you ads for deals on TVs to help you find the best price or other brands to consider. And because we think you're interested in electronic devices, we'll be able to show you ads for other electronics in the future, like speakers or a game console for your new TV."
As noted, if a user does not want to do so, they can choose their browser accordingly by using the opt out of the Digital Advertising Alliance http://www.aboutads.info/choices/ and the corresponding controls provided on iOS devices Android.
Also, Facebook states that there are many people who want more control over the ads they see, so a new tool (ad preferences) is introduced, accessible from every ad on Facebook, which explains why each ad is displayed and gives the possibility to add or removing "interests" used as criteria for serving ads. "So if you're not interested in electronic devices, you can remove them from your 'interests'," it adds.
Facebook users in the US will be able to use this tool in the next few weeks while the rest of the world is expected to be available within the next few months.
