What is the Facebook tracking pixel that worries Belgium?

Belgium's data watchdog issued new recommendations to Facebook, calling on the company to more clearly explain its practice of internet user data through website elements with invisible tracking pixels.

The country is reportedly following the της Γαλλίας και της s Commission to take various actions against Facebook, aimed at fines, for violations of privacy.Facebook

Το tracking pixel ή εικονοστοιχείο παρακολούθησης δεν είναι ούτε ένα ορατό εικονίδιο ούτε κάποιο cookie. Έρχεται με την μορφή μιας γραμμής κώδικα που φορτώνεται στο παρασκήνιο της ιστοσελίδας, καθώς οι χρήστες επισκέπτονται το κοινωνικό δίκτυο με το that they choose. The code creates a tiny one-pixel-sized image of the υ οπτικού στοιχείου σε μια ψηφιακή οθόνη που είναι σχεδόν αόρατο στο ανθρώπινο .

Facebook has long allowed its advertisers to create targeting χρησιμοποιώντας αόρατα pixel παρακολούθησης για να μετρήσουν τον αριθμό των χρηστών του Faceboοk που βλέπουν τις them on the social network, track sales conversions and get browsing history.

Once the pixel is loaded in a browser, it can send the user's IP address and web activity to the server of the page containing the ad. In addition to Facebook, the icon παρακολούθησης χρησιμοποιούνται συνήθως στα web for the implementation of targeted advertising.

The Belgian regulator has expressed concern that Facebook receives too much personal data for targeted advertising. He also pointed out that Facebook over-monitors Internet users without providing them with sufficient checks in the form of consent.

The Dutch regulator earlier announced that Facebook violated Dutch law for the same reasons. However, instead of imposing a fine it worked with Facebook to take some corrective measures. The specific measures appear to have been implemented by the social network but do not address all of the regulator's concerns.

The French data regulator had imposed a fine on Facebook of EUR 150.000 for violating data protection rules and chose not to work with Facebook to implement any changes.

Europe's controversy with Facebok does not seem to stop there. The European Commission also imposed a fine of € 110 for misleading operations on how the company combines WhatsApp users' data with Facebook accounts to create targeted ads.

Belgium has not yet imposed a fine on Facebook. The Belgian regulator will examine the legality of all Facebook data tracking mechanisms before allowing Facebook's legal service to be heard at the end of this year.

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Written by giorgos

George still wonders what he's doing here ...

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