Facebook wants to stop it clickbait. Following a move to curb the spread of such articles, Facebook now wants to go one step further.
Last year, Facebook announced that it would try to curb the spread of clickbait posts, going so far as to ban publishers who use this tactic to trick members of the social network into earning clicks. Today the company said it will start targeting clickbait on an individual level, rather than analyzing it en masse publications one page.
In particular, Facebook will begin to check if a title holds information or exaggerates.
"People tell us they don't like stories that are misleading, shocking or spammy," said Facebook technician Arun Babu and Jordan Zhang in a post.
This includes clickbait headings designed to grab attention and attract visitors to click on a link. In an effort to support the community, we are working on how we can determine which stories might have clickbait titles so that we can display them less often. ”
In addition, Facebook also intends to do more to combat this kind of articles in other languages, and not only in English.
According to company developers, Facebook will review titles trying to crawl clickbait. It will analyze everything separately, and if the title exaggerates the details of a story or hides information, the article will be limited.
The new decision is in line with change of the company's policy, which apparently in recent months has been trying to clean the social network of clickbait articles and fake news.
