Her new policy Google enhances the transparency of political ads on platform of, requiring advertisers to now verify their identity.
Advertisers will still have to provide information about who they represent, what their mission is and how they are funded. Although the changes are currently affecting the US, it is not possible to soon put such restrictions in our country.
So those who want to run a political ad through Google's massive ad network in the coming years elections in the US, they will first need to validate their identity and location.
The search giant announced the changes to the advertising policy on Friday, and now advertisers will have to prove that they are citizens or permanent residents of the US when buying and displaying political advertising.
Σύμφωνα με τις νέες κατευθυντήριες γραμμές, η Google θα ζητά από τους ενδιαφερόμενους - είτε πρόκειται για πολιτικά κόμματα, είτε για πολιτικούς οργανισμούς, είτε για μεμονωμένους υποψήφιους - να αποδεικνύουν ότι είναι αυτοί που ισχυρίζονται πως είναι. Θα απαιτεί επίσης σαφή αποδεικτικά σχετικά με το ποιος χρηματοδοτεί τις συγκεκριμένες διαφημίσεις.
The change comes after revelations about abuse of Google's ad network, as well as other social networking companies, by foreign players, as was the case with the Russian Internet Research Agency, described as a group engaged in acts of intervention in political processes. The Russian one company is known to have made efforts to influence the outcome during the 2016 US presidential election, including buying thousands of dollars worth of ads on the Google platform as well, as the latter revealed.
Also the new one policy of Google now also aligns with US media laws informations, which restrict foreign companies from conducting election advertisements.
Updating Google's policy has been on Twitter and its footsteps Facebook, which have already announced corresponding policies for stricter management and control of electoral advertising.
Last year, Twitter announced a series of measures aimed at greater transparency in the advertising on its platform. In particular, the social network requires advertisers to disclose the amount spent on placing ads, the party that sponsors the campaign, and any other collaborations with political parties or candidates.
Last month also, in the context of his apology after the scandal with Cambridge Analytica, the CEO of Facebook, Mark Zuckerberg, made corresponding announcements.
Zuckerberg said his company would start requiring political advertisers and policy pages with many followers to provide information to verify their identity. The Facebook founder also announced plans to reveal a public database with previous election / political ads hosted on the platform.
