Google announced Thursday that it has acquired Anvato, a video software platform that usesfrom major media companies such as NBCUniversal, CBS and HGTV. Anvato enables coding, expwork, and securely publish videos across multiple platforms. Terms of the deal were not disclosed.
In a post at blog of the company, Google senior product manager Belwadi Srikanth wrote that the Anvato platform will complement Google's efforts to "enable scalable processing and streaming of media in the cloud."
“The Google Cloud Platform team is committed to helping our customers in the media and entertainment industry manage their infrastructure more efficiently, with servers and networks providing rapid scale by eliminating all redundancies.”
The takeover will help the Google Cloud platform to better compete with other data storage providers for media businesses.
Currently, Netflix uses the Amazon Web Services, ακόμα κι αν η Amazon ανταγωνίζεται τη Netflix με τη δική της υπηρεσία video streaming.
Meanwhile, IBM earlier this year announced the acquisition of Ustream and the creation of a new video cloud platform.
In March, Google announced that it had signed deals with a number of major businesses, including Disney Consumer Products interactive Media.
