Google released its annual report on combating bad ads during the past year, which includes the number of such ads turned off and the number of bad sites removed within 2017.
In addition, Google shares details about its policies that help prevent the financial motivation behind malicious ads and websites, including those that promote misleading, inappropriate or harmful content.
In 2017 alone, Google removed over 3,2 billionmillions διαφημίσεις που δεν συμμορφώνονταν με τις διαφημιστικές πολιτικές της εταιρείας, κάτι που μεταφράζεται σε περισσότερες από 100 κακόβουλες διαφημίσεις το δευτερόλεπτο. Αυτό πρακτικά σημαίνει ότι εξουδετερώθηκε η πλειοψηφία των κακόβουλων διαφημιστικών εμπειριών, όπως το malvertising και τα phishing scams, πριν προσβάλουν τους users.
It is characteristic that, over the last 15 years, Google has invested in technology, policymaking and people's skills, helping to combat advertising fraud and malware and content.
2017 was, however, the year when the company succeeded in removing most malicious factors from the online ecosystem from time to time but also at the fastest pace.
More details can be found in the relevant section blogpost: https://www.blog.goοgle/