Google released its annual report on combating bad ads during the past year, which includes the number of such ads turned off and the number of bad sites removed within 2017.
In addition, Google shares details of its policies that help prevent financial incentives behind malicious ads and websites, including those promoting misleading, inappropriate or harmful content.
In 2017 alone, Google removed over 3,2 billionmillions διαφημίσεις που δεν συμμορφώνονταν με τις διαφημιστικές πολιτικές της εταιρείας, κάτι που μεταφράζεται σε περισσότερες από 100 κακόβουλες διαφημίσεις το δευτερόλεπτο. Αυτό πρακτικά σημαίνει ότι εξουδετερώθηκε η πλειοψηφία των κακόβουλων διαφημιστικών εμπειριών, όπως το malvertising και τα Phishing scams, before infecting users.
Significantly, over the past 15 years, Google has invested in technology, policy and people skills to help fight ad fraud and malicious software and content.
2017 was, however, the year the company succeeded in removing most of the malicious actors from the online ecosystem.system than any other time, but also at the fastest pace.
More details can be found in the relevant section blogpost: https://www.blog.goοgle/
