Η Google ανακοίνωσε ότι από τις 10 Ιανουαρίου του2017, θα χαμηλώσει την κατάταξη στα αποτελέσματα αναζήτησης στις websites that display intrusive pop-ups when users visit the site
The company reportedly has declared war on intrusive popups and has decided to punish webpages using them by blocking their appearance in search results.
The move is groundbreaking and may represent an important step in development του σημερινού Διαδικτύου. Το φαινόμενο το γνωρίζετε πολύ καλά: δεν μπορείτε να επισκεφθείτε μια by clicking here without bothering with offers to install applications, or other "special offers", which often cover the entire page.
Google has published a list of pop-ups and what webmasters can do to modify their websites accordingly.
Let's say Google defines as a popup that covers the whole area of the page, and a popup window is what the term says.
Sites should not display a pop-up window that covers the main content of the page, either immediately after visiting the site, or when scrolling through the page.
Web pages should not use interstitials requiring the user to click on a button to close them to access the main content.
When the web page loads, the first thing the user sees (called "above-the-fold") should not be similar to the middle of the page. This is similar to the above scenario, but instead of clicking a button the user has to scroll down.
The company reports that websites displaying pop-ups for using cookies, age verification, or as connection boxes will not be punished.
In addition, small banners at the top of the page that use a reasonable amount of space are acceptable.
In addition to the new rules related to popups, Google also announced that it has removed the "Mobile Friendly" tag from search results.
The company reports that over 85 per cent in today's search results is already Mobile Friendly, and that the label is now superfluous.
