Google has announced that starting January 10, 2017, it will lower its search results ranking on websites that display intrusive pop-ups when users visit the site
The company reportedly has declared war on intrusive popups and has decided to punish webpages using them by blocking their appearance in search results.
The move is groundbreaking and may represent an important step in the evolution of today's Internet. You know the phenomenon very well: you can't visit a website without being bothered with offers for installation applications, or other "special offers", which often cover the entire page.
Google has published a list of pop-ups and what webmasters can do to modify their websites accordingly.
Let's say Google defines as a popup that covers the whole area of the page, and a popup window is what the term says.
Sites should not display a pop-up window that covers the main content of the page, either immediately after visiting the site, or when scrolling through the page.
Websites should not use parentheses that require the user to click on someone button to close them to access the main content.
When the web page loads, the first thing the user sees (called "above-the-fold") should not be similar to the middle of the page. This is similar to the above scenario, but instead of clicking a button the user has to scroll down.
The company reports that websites displaying pop-ups for using cookies, age verification, or as connection boxes will not be punished.
In addition, small banners at the top of the page that use a reasonable amount of space are acceptable.
In addition to the new regulations related to popups, Google also announced that it has removed the tag “Mobile Friendly” from the search results.
The company reports that over 85 per cent in today's search results is already Mobile Friendly, and that the label is now superfluous.
