Google prepares built-in ad blocker for Chrome

Rumors indicate that Google is developing a built-in ad blocker for Chrome and can even be turned on by default for everyone.

This is surprising, as Google's main source of money is still advertising.Chrome

However, the Wall Street Journal reports that Google plans to offer its own ad blocker in Chrome, which will block a specific type of ads. In particular, the company is thinking of stopping the appearance of particularly disturbing advertisements, such as pop-overs, automatic audio and video playback, and more.

Google seems to be seeking to help (?) Those who, although disturbed by the ads, do not have the know-how to install an ad blocker or who do not know that there is such a thing.

According to the publication, Google does not want to close agreements with third-party developers, such as Adblock Plus, who require fees to pay for whitelists in ads from companies like Google.

Basically, while the Adblock Plus app is one of the most popular on the market, it does not only make whitelists from "good" ads that do not bother too much, but they get paid to allow various other ads to bypass its filters.

Applying an ad blocker directly to Chrome seems meaningful because the browser is used by 1 + billion users and has half the market share. This step could stop developing third-party applications as users would have a way to block ads without installing additional extensions.

Of course, Google will not stop showing ads on its browser.

The problem is not that.

Google is an ad promoter and with an ad blocker gains more control over their appearance or blocking. After all, what will Google prevent and what will it allow? Who can control it?

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Written by giorgos

George still wonders what he's doing here ...

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