Rumor has it that Google is developing a built-in ad blocker for Chrome, and it may even be pre-enabledchoice for all.
This is surprising, as Google's main source of money is still advertising.
However, the Wall Street Journal reports that Google plans to offer its own ad blocker in Chrome, which will block a specific type of ads. In particular, the company is thinking of stopping the appearance of particularly disturbing advertisements, such as pop-overs, automatic audio and video playback, and more.
Google seems to be seeking to help (?) Those who, although disturbed by the ads, do not have the know-how to install an ad blocker or who do not know that there is such a thing.
According to the publication, Google does not want to enter into agreements with third-party developers, such as Adblock Plus, which require payment of fees to whitelist ads from Companies like Google.
Basically, while Adblock Plus is one of the most popular apps out there, it doesn't just whitelist “good” ads that don't bother you too much, but they get paid to allow various other ads to bypass them. filters her.
Applying an ad blocker directly to Chrome seems to make sense, because the program browsing used by 1+ billion users, and has half the market share. This step could stop third-party app development as users would have a way to block ads without installing additional extensions.
Of course, Google will not stop showing ads on its browser.
The problem but that's not it.
Google is an ad promoter and with an ad blocker gains more control over their appearance or blocking. After all, what will Google prevent and what will it allow? Who can control it?
