Rumor has it that Google is developing a built-in ad blocker for Chrome, and it may even be pre-enabledchoice for all.
This is surprising, as Google's main source of money is still advertising.
However, the Wall Street Journal reports that Google is planning to offer its own ad blocker in Chrome, which will block a specific type of ads. Specifically, the company considers stopping the display of particularly annoying ads such as pop-overs, autoplay audio and video, and more.
Google seems to be seeking to help (?) Those who, although disturbed by the ads, do not have the know-how to install an ad blocker or who do not know that there is such a thing.
According to the publication, Google does not wish to close agreements with third-party developers, such as the Adblock Plus, who charge fees to whitelist ads from companies like Google.
Basically, while the Adblock Plus app is one of the most popular on the market, it does not only make whitelists from "good" ads that do not bother too much, but they get paid to allow various other ads to bypass its filters.
Applying an ad blocker directly to Chrome seems to make sense, because the program tours used by 1+ billion users, and has half its share market. This step could stop third-party app development as users would have a way to block ads without installing additional extensions.
Of course, Google will not stop showing ads on its browser.
The problem is not that.
Google is an ad promoter and with an ad blocker gains more control over their appearance or blocking. After all, what will Google prevent and what will it allow? Who can control it?
