H Google getting ready to get rid of flash completely. Continuing its efforts, the company announced that it will advertisements on the Web less annoying. Starting today, the company will automatically convert ads developed with Flash to HTML5.
Ads will automatically be converted to HTML5 when they are uploaded through AdWords, AdWords Editor, or third-party tools.
While not all ads can be converted, change will still affect a great deal of new ad campaigns.
Η Google had reported since September that he would start the automatic converting ads to HTML5 to make web content available on mobile. Recall that last month, the company began to display YouTube in HTML5 on all devices.
Read the announcement:
