The new colorful Google logo has just appeared. The company presented on the page search το νέο λογότυπο, σηματοδοτώντας μια νέα εποχή. Η προσπάθεια του νέου branding της εταιρείας έγινε δυνατή με την δημιουργία μια ουσιαστικά νέας fonts. The new logo marks the company's new direction.
It looks a bit like the Android Roboto font, but it's called Product Sans.
The Google design team reports on the new font:
Along with the development of the logo we created a new geometric sans serif font… .. called Product Sans.
The font design is inspired by the style of textbooks, but adopts the neutrality of a geometric sans serif. This allows us to maintain the appropriate level of distinction between the Google logo and its name product.
The character set is complete, with numbers, punctuation marks, pronunciation, and alternate characters, fractions, symbols, and supports extended Latin, Greek and Cyrillic.