Google announced today that the Display Network and DoubleClick Digital Marketing are retiring completely advertisements Flash and replace them with HTML5 from next year. 
In particular, advertisers will no longer be able to display ads that contain embedded Flash code in AdWords and DoubleClick Digital Marketing, starting with 30 June 2016, and will not be able to run Flash ads on Display Networ Google or through DoubleClick from 2 January 2017.
Flash ads have been around for years, as have many other apps that use it software της Adobe. Όμως για πάρα πολλά χρόνια επίσης το Flash αποτελεί ένα εφιάλτη για την ασφάλεια, καθώς εμφανίζονται συνεχώς νέα τρωτά σημεία. Έτσι η αγορά δείχνει και κινείται αργά αλλά σταθερά από plugins of Flash to HTML5.
Google has played a big role in pulling the app. In January 2015, YouTube stopped Flash displaying all the video of to HTML5 by default, and in February, the company started automatically converting Flash ads to HTML5.
Google said in a statement today that the latest move is aimed at "enhancing the browsing experience for more people and more devices" and encourages all interested retailers to update their Flash HTML5 ads before the aforementioned dates.
