Google announced today that the Display Network and DoubleClick Digital Marketing are retiring Flash ads entirely and replacing them with HTML5 starting next year.
In particular, advertisers will no longer be able to display ads that contain embedded Flash code in AdWords and DoubleClick Digital Marketing, starting with 30 June 2016, and will not be able to run Flash ads on Display Networ Google or through DoubleClick from 2 January 2017.
Flash ads have been around for years, as have many others applications που χρησιμοποιούν το λογισμικό της Adobe. Όμως για πάρα πολλά χρόνια επίσης το Flash αποτελεί ένα εφιάλτη για την ασφάλεια, καθώς εμφανίζονται συνεχώς νέα τρωτά σημεία. Έτσι η αγορά δείχνει και κινείται αργά αλλά σταθερά από plugins του Flash σε HTML5.
Google has played a big role in pulling the app. In January 2015, YouTube stopped Flash by displaying all of its videos in HTML5 by default, and in February, the company started automatically conversion Flash ads in HTML5.
In today's announcement, Google states that the latter movement aims to “enhance the browsing experience for more people and more devices” and encourages all interested sellers to update their Flash ads with HTML5 before the aforementioned dates.