2013, Google removed from its systems πάνω από 350 εκατομμύρια κακές διαφημίσεις και περισσότερους από 270.000 κακούς advertisers.
The data they come from Google itself and report that compared to 2012, the number of bad ads has increased by 59%, bringing the number to 350 million ads from around 220 million in 2012.
On the bright side, however, the number of advertisers who offend with the work has been significantly reduced. In 2012, there were over 850.000 advertisers banned by Google, while in 2013, there were just over 270.000.
The company believes that the increase in the total number of online business advertisements is responsible for increasing the number of bad ads being dropped, while the decline in the number of bad advertisers is due to new Google security screens, which overturned countless fraudsters.
Attempts to purchase counterfeit products on AdWords fell 47% in 2012 and 82% in 2013, which highlights the platform's significant improvements. About 14.000 advertisers were banned for trying to sell counterfeits products.
Given that the company's revenue model is based on advertising, it makes sense that Google's self-promotional exposure, but also that it tries to keep things clean so that users to continue to trust her.
