A Financial Times publication claims that European cellular networks are preparing to stop displaying ads over the Web (without mentioning Google).
Σύμφωνα με τη δημοσίευση, η οποία επικαλείται ανώνυμες πηγές, οι Ευρωπαίοι πάροχοι κινητής θα εγκαταστήσουν ένα λογισμικό στα κέντρα δεδομένων τους, που θα μπλοκάρει τις διαφημίσεις σε websites and applications, but not ads coming from social networks.
Το σχέδιο θα ήταν καταστροφικό για τις επιχειρήσεις που εξαρτώνται από τη διαφήμιση και ο στόχος του είναι φυσικά να break the Google monopoly.
The FT publication says that "a European provider executive confirmed that several companies plan to start blocking ads this year" with software that will be optionally available, but there is also the possibility of technologyof blocking in the entire mobile networks.
Let us remind that the Google already started to be seen as a competitor company for all mobile operators with Project Fi, a service that offers cheap internet and charges only for the data consumed by the end user.
So mobile and internet providers are very natural to want to "kill" their new opponent.
Of course, we can not know if this is feasible, as European networks can test the ad blocking software, but Google will not fall into disrepute. It is also somewhat difficult for the European Commission to block advertising on websites for their own benefit.
Internet users are free and we want to believe that they will continue to be using special software such as Adblock on their computers. Providers on the other hand will well look at their job.
