"Holy war" against her Google wanted to say Steve Jobs, the founder of Apple, as evidenced by his e-mail.
The data has now come to light due to the evidence that Apple submitted to the court in the context of the trial against the Samsung for disputed smart phone patents. In 2010, when he sent to his top 100 executives his notes on the agenda for the following year, 2011, he made this "war" a top priority. Explaining the meaning of the term, the - now deceased - Steve Jobs pointed out that Apple should compete with Google in every possible way. In addition, it sounded the alarm that Apple would remain attached to its old choices for too long.
It is indicative of his assessment at the time that both Google and Microsoft have moved ahead in technology, but have not yet fully realized it. In addition, Steve Jobs suggested to his trusted partners that all Apple products should be tightly connected to each other in order to further "lock" customers into the company's ecosystem. It is worth mentioning that Apple is known for its secrecy. As analysts point out, thanks to its many legal disputes over themeτα της πνευματικής της ιδιοκτησίας, δίδονται έγγραφα, τα οποία αποκαλύπτουν την real view of its management on competition.
In his 2010 e-mail message, Steve Jobs refers to Google's and Microsoft's lead in technology, probably by thinking about cloud software. In October of 2011, Apple adopted iCloud, which is a company's internet site for all its devices. This technology offers users of Apple devices the ability to synchronize and sync them electronically. At that time, 2010, it was already clear that Google's Android operating system, installed by Samsung in its smart phones, would dominate the market. Hence Steve Jobs warned that Apple would not go ahead if it remained in iTunes' strategy for the coordinated organization of its devices.
Source: kathimerini.gr
