Huawei launched a campaign in London this week aimed at persuading British and Irish developers to create new applications for Huawei Mobile Services (HMS), the platform presented by the Chinese company as an alternative to Google's Android Play Store.
The developer announced during the first developer conference that it would allocate 20 26 million ($ XNUMX million) to developers working on HMS applications.
To further inspire its audience, Huawei has released 24 developer open access kits that cover a range of features such as location, health services or language services.
"We have announced our σχέδιο 20 million investment plan to identify and encourage our friends so we can build a great ecosystem together," said Anson Zhang, CEO of Huawei UK.
Today, the company seems to actually have very few options. So it "enters" aggressively and creates HMS for developers. Last May, Google has decided to suspend the license for use by Huawei parts of the Android operating system, after the US Department of Commerce blacklisted the Chinese manufacturer, on the orders of Tramp. As a result, recent and future Huawei devices will not be able to use certain Android services, such as the Play Store, Maps, or YouTube.
Huawei had to use an open source version of Google's Android operating system, which runs without the basic Google applications. The operating system already powers the company's latest smartphone, the Mate 30 - and will also run on all upcoming devices in the near future.
Of course we should mention that the 26 million dollars may sound enough, but it is not enough to maintain an online Store for applications. This amount may entice some developers to develop applications for the Huawei platform, but it does not guarantee that applications will continue to be developed or updated.
Users need standard updates for Android, security updates, or updates that bring new features, but so do applications.
However, the Chinese company has another ace up its sleeve. Huawei has about 600 million active users in 170 countries, and the US ban does not appear to have affected sales. Huawei sold almost seven million devices in 2019 and is the second largest phone manufacturer in the world.
The opportunity it gives to European developers is not insignificant, as there are too many who want to penetrate the Chinese market. Huawei's large domestic market is attractive, although it remains to be seen whether applications designed for the western markets are just as attractive to Chinese users.
In terms of its international customers, Huawei is facing the giant Google user base, which is estimated at billions. Will Huawei be able to face such competition?
He has no other choice.