Huawei, the world's leading provider of information and communications technology (ICT) solutions, ranked third in 2013 worldwide in smartphone sales, according to leading market research companies and business analysts such as International Data Corporation (IDC), Strategy Analytics and Canalys. According to IDC's Worldwide Quarterly Mobile Phone Tracker, Huawei has ranked third at 2013 world-wide, recording the highest annual growth among the largest suppliers, of 67,5%, also taking 4,9% share versus 4% the 2012. According to Huawei, 2013 sold 52 millions of smartphones, rising more than 60% year on year from 2012, with total sales in value increasing by 18% to $ 9%
According to IDC's report, global smartphone sales increased by 38% to 2013 and amounted to more than one billion devices. Huawei's sales in 4's 2013 quarter rose year-on-year by 56,5%, which translates into 16,4 million smartphone sales versus 10,5 million 4 quarter of 2012. Huawei sold 55,5 million mobile devices to 2013, a fifth-earner with 3,0% market share.
In its report, IDC commented, “Huawei maintained its third-largest global position, achieved the highest annual growth among top suppliers, and strengthened its brand profile by highlighting its own branded products at a higher rate compared to ODM products. manufactures for other companies. ”
The ranking demonstrates Huawei's successful strategy of focusing on flagship products to build its commercial signal σε παγκόσμιο επίπεδο. Μέχρι σήμερα, έχει λανσάρει τα προϊόντα της σε περισσότερες από 140 αγορές μέσω περισσοτέρων από 600 προμηθευτές παγκοσμίως, με αποτέλεσμα τα smartphones της να φτάνουν σε περισσότερους από το 80% των λιανεμπόρων στις αγορές της China, Russia, Italy, Saudi Arabia, the Philippines and South Africa.
In 2013, Huawei's smartphone sales accounted for 87% of mobile products, of which 12% were mid-to-high-end phones priced above $250, such as high-end smartphone ναυαρχίδα, Huawei Ascend P6, το οποίο πωλείται τώρα σε περισσότερες από 100 countries and has surpassed three million sales since its launch on June 18, 2013.
In addition, Huawei launched a series of promotional campaigns around the world to build its "Make It Possible" brand, which included sponsorships to top football teams and organizations such as Spain's Liga de Fútbol Professional (LFP), AC Milan in Italy and Borussia Dortmund in Germany.
Η τρίτη θέση στην παγκόσμια κατάταξη ενισχύει τη δέσμευση της Huawei να γίνει μία από τις κορυφαίες μάρκες κινητών τηλεφώνων μέσα στα επόμενα πέντε χρόνια, διαθέτοντας ποιοτικά, καινοτόμα και μοντέρνα προϊόντα προσιτά για τους περισσότερους ανθρώπους. Το 2014 στην έκθεση Consumer Electronics Show (CES), η Huawei παρουσίασε το HUAWEI Ascend Mate2 4G καθώς και την πλήρη γκάμα των συσκευών 4G LTE. Με οθόνη IPS 6,1 ιντσών, μπαταρία 4050 mAh και μπροστινή κάμερα 5 megapixel, το HUAWEI Ascend Mate2 4G θα κάνει πράξη το “Make it Possible” ώστε ακόμα περισσότεροι άνθρωποι να απολαμβάνουν περισσότερη speed and communication in their lives.
