Η Apple Lossless Audio CODEC (ALAC), could not leave the field of virtual and augmented reality unexplored, while the rest of the industry is already experimenting and proceeding to take over the most promising technologies.
Posting an Ad on 21 November at jobs.apple.com for a developer site to develop the user interface environment and VR / AR applications, was the occasion to open a new round of discussions about the adequacy of existing technology.
Apple succeeded in September 2013 in securing a patent for a mask που μοιάζει με εκείνη της Oculus Rift, αν και στην περιγραφή δεν αναφέρεται ο όρος virtual reality. Αντ'αυτού, η Αpple περιγράφει την μάσκα της ως μια συσκευή για «ατομική προβολή πολυμέσων».Η συζήτηση για την εικονική πραγματικότητα αναθερμάνθηκε μετά το καθιερωμένο ετήσιο congress by Google in 2014. The developers came away with an assembled virtual reality mask, the Google Cardboard and the urge to deal with the development of related apps.
Facebook Inc. proceeded to acquire Oculus Rift, Sony announced the "Morpheus" project. Despite developments in the field, the creators of the Oculus Rift mask recently appealed to Sony not to risk releasing a product to gravity that its brand has, before basic problems with system responsiveness are fixed.
