Apple's generosity, in its new device iPhone SE seems to have been underappreciated by many. The iPhone SE isn't flying off the shelves like the company might have hoped, but it looks like Apple has figured out a way to get the most out of the device.
By reusing a range of spare parts from older iPhone models, Apple has greatly reduced the price of iPhone SE (especially if you do not buy it from Greece). This is the finding of the IHS following the dissolution of Apple's new iPhones SE.
According to the IHS, an iPhone SE of 16GB that Apple sells for $ 399 costs $ 160. This means that every device that sells the company earns $ 239.
If customers now choose the version of 64GB, which is sold for $ 499, Apple earns an extra $ 89, that is, a total of $ 328.
Not at all bad for an iPhone that consists mainly of older parts.
"Το iPhοne SE αντιπροσωπεύει μια συγχώνευση των τριών γενεών iPhone - το iPhone 5s, το iPhone 6 και το iPhone 6s - δίνοντας κάτι εντελώς νέο," δήλωσε ο Andrew Rassweiler, senior director of servicesreviewof cost evaluation at IHS.
"Παρά τη φυσική ομοιότητά του με το iPhοne 5S, το προϊόν που προκύπτει είναι κατά πολύ ανώτερο. Στην πραγματικότητα, οι μόνες σημαντικές αλλαγές που έχει το iPhone SE έναντι του iPhone 6s είναι το μικρότερο μέγεθος και η χαμηλότερη ανάλυση οθόνης."
What helps Apple earn so much money is that component prices are constantly falling. When Apple released the 5S iPhones, the cost of the 4 inch screen was for Apple over $ 40, while the same screen on iPhone SE costs about $ 20.