Lately on the portals technologys, the iPhone X keeps getting mentioned. Why is that happening? Why so much advertising for a product we haven't seen except in a few (barely) launch videos?
What do those involved gain?
Welcome to the world of trends!
By trend we mean the fashion trend. Other synonyms of the term are the words: direction and torque. Trend on Twitter, for example, is all the topics that become fashionable and occupy most users of the social network. The hottest trends are always in the right column of Twitter, when you look at your profile, or another user's profile.
The most reliable source for trends available on the web for a long time is the service Google Trends. Τα Trends της εταιρείας θεωρούνται ο παράδεισος ενός marketer και όχι μόνο. Πρόκειται για μία τεράστια βάση δεδομένων που παρέχει πληροφορίες για τις εποχιακές, γεωγραφικές και δημοφιλείς τάσεις στο διαδίκτυο.
The Google Trends in itself is a very great service of the company. It offers a keyword tool that helps you check the term you are interested in from the search box. So you can track the popularity of a term over time, and local interest. You can also compare any term you are interested in with other related searches.
With this tool you can not only select the most popular terms, but also to avoid terms with reduced searches.
But the Google tools that essentially define the market and the publications that you see do not end here. The above tool can be combined with a range of company tools such as Google AdWords and the highly specialized Keyword Planner.
This is an even more improved version of Google Keyword Tool. The AdWords Keyword Planner tool helps you find even more keywords that are related to relevant phrases on your website or from a more general category. With the tool you can predict the volume of searches, traffic and the cost of keywords.
All this business is not known to a beginner or even an average internet user, but its results concern him directly. He is the ultimate recipient of every campaign, paid or unpaid and is overwhelmed by trends that often do not even interest him.
Marketing: the iPhone X phenomenon and more
Something similar has been happening lately with the iPhone X, or any other new product. Many times we hear on the internet about feature leaks. The term leak refers to information that is supposed to leave a company against its will…
Of course no one knows what is really going on, but every leak keeps the market warm, which is the main goal of every marketing department.
As a definition for marketing we can say that it is a management process for the promotion of goods and services to the customer. The philosophy of the term is based on the thinking of the company in terms of customer needs and their satisfaction, using the following:
product identification, selection, and development, pricing, distribution channel selection, and what we are most interested in in this article is the development and implementation of a promotion strategy.
The trends in this case work auxiliary in the implementation of the promotion strategy of each company as their use is free, it does not cost and the benefit concerns everyone involved.
For example:
How much does a leak that the new iPhone X mentions besides Face ID, make and espresso has a pool.
Yes it's free. What happens right after is very interesting.
Advertising and benefits
Technology sites (and not only) start reproducing the news, again for free. SEO experts discover the trend through Google tools and use it to collect more clicks, where each click translates into profits for all aspects.
From the point of view of technology portals, the use of trends brings additional traffic and of course more financial profits. The main tool that generates profits on portals is advertising. High traffic means more interest in advertising from companies looking to promote their products or services to as many consumers as possible.
On the part of the company, every leak brings profits, as every news introduces the upcoming product (yes before it is even released) in the subconscious of every interested party.
Another example that clearly shows the importance of trends is Google News. Observe the following picture:
You can see the trends on the right and the Google News posts in the middle of the page. The term iPhone X remains at the top of the trends for a long time. Profit? Those who write about the iPhone X are more likely to see Google post the new post at the beginning of the search or at the beginning of Google News. For those who do not know, the posts at the top of the page collect the most clicks.
So after all this you can probably better understand why we see periodic posts about the same product. Even if we are not interested.
iPhone X: The beginning is done! What comes next
