Ο Juan Enriquez on TED Talks made an original link to four different themes: large volume data, tattoos, immortality and the Greeks.
Ο Enriquez was his founding director Harvard Business School Life Sciences Project, and has published many papers on both technical and sociological issues. Former Chief Executive Officer Urban Development Corporation Mexico City and head of staff. Today she is Managing Director Excel Medical Ventures, a venture capital company, as well as its president and CEO Biotechonomy, a research and investment company that helps finance new genomics businesses.
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Well, let's take four issues that obviously go together: large volume data, tattoos, immortality and the Greeks. Correctly;
Now, the theme with tattoos is that, without a word, tattoos really shout. So you do not have to say much. And tattoos tell us a lot of stories. If I can make an indiscernible question, how many of you have tattoos? Few, but not most. What would happen if Facebook, Google, Twitter, LinkedIn, Mobile phones, Foursquare, Yelp, Travel Advisor, all you deal with everyday prove to be electronic tattoos? And what if they provide so much information about who and what you are, as would every tattoo?
What ended up happening over the last few decades is this kind of coverage that exists as a head of state or as a big celebrity is applied to you every day today by all these people who tweet, blog, follow you, monitor your subjective rating and what you do to yourself. And electronic tattoos also shout. And as you think about the implications of that, it becomes really harder to hide from them, among other things, because it's not just electronic tattoos, it's the recognition face that keeps getting better. So you can take a photo with an iPhone and find all the names, although, again, sometimes mistakes are made. (Laughter) But, that means you can in a typical picture of a bar like this, you can take a picture of, say, this guy over there, find out the name and download all the records (for him), before you articulate a word or talk to someone, because everyone turns out to be absolutely smeared with electronic tattoos.
So, there are Companies όπως η face.com που τώρα έχει περίπου 18 δισεκατομμύρια πρόσωπα διαδικτυακά. Ιδού τι συνέβη σε αυτή την εταιρεία. [Η εταιρεία πωλήθηκε στο Facebook στις 18 Ιουνίου 2012...] Υπάρχουν άλλες εταιρείες που βάζουν μια κάμερα σαν και αυτήν — αυτό δεν έχει σχέση με το Facebook — παίρνουν μια φωτογραφία σου, την συσχετίζουν με τα κοινωνικά δίκτυα, βρίσκουν ότι πραγματικά σας αρέσει να φοράτε μαύρα φορέματα, έτσι ίσως το άτομο του καταστήματος έρθει και σας πει «Γεια, έχω πέντε μαύρα φορέματα που θα φαίνονται καταπληκτικά πάνω σας».
And if Andy was wrong? This is Andy's theory. [In the future, everyone will be world famous for 15 minutes.] What if we reverse this? If we are anonymous only for 15 minutes? Well, then, because of the electronic tattoos, maybe you and all of us are closer to immortality, because these tattoos will be kept much longer than our bodies. And if that is the case, then what we have to do is get four lessons from the Greeks and one lesson from a Latin American.
Why the Greeks? The Greeks, therefore, have been thinking about what happens when gods, people and immortality come together for a long time.
Lesson 1: Sisyphus. Do you remember him? He did something horrible, he was forever condemned to push his rock over, he would sink, push him up again, sway again. It is like your reputation. Once you get this electronic tattoo, you will be uploading for a long time, so as long as you visit these pages just watch what you publish.
Second myth: Orpheus, a great guy, captivates everyone around him, a terrific host, a great singer, lost his beloved, fascinates everyone on the way to the underworld, the only person who charmed everyone in the underworld, charms the gods of the underworld , they release their beloved by not seeing them until they go out. So he walks out and walks and walks and can not resist. He looks at it and loses it forever. With all this data out there, maybe it would be a good idea not to look back in the past to the ones you love.
Lesson Three: Atalanti. Amazing runner. He challenged anyone. If you won, he would marry you. If you lost, you died. How did Hippomenes win her? Well, she had all these lovely little golden apples, and when she went ahead, he would throw a little golden apple. She was passing him and he was throwing a small golden apple. She kept getting distracted. In the end, he won the race. Just remember the purpose of all those little golden apples as they come and find you and you want to post or tweet or send a message late at night.
And then, of course, there is Narcissus. No one here could ever be accused or familiar with Narcissus. But, as you think of Narcissus, do not fall in love with your reflection.
Last lesson, by a Latin American: This is the great poet Jorge Luis Borges. When he was threatened by the villains of Argentina's military junta, he turned and said, "Oh, come now, how else can you threaten except death?" Interesting, really interesting, would be to threaten someone with immortality. And with that, of course, we are all threatened today because of electronic tattoos.
Thank you.
