Although the pace of sales on smartphones continues to decline, the startup of KaiOS software, which started in 2017 from the ashes of the failed Mozilla OS project, bets that there is still a large lucrative market for cheaper mobile phones.
KaiOS is trying to integrate more Google services into its operating system, namely Google Assistant, Google Maps and a YouTube application. The company has partnered with Nokia, but also with Jio, a mobile phone maker from India, and hopes to hit the market for cheaper devices. 
For the record, KaiOS earned $22 million from Google last year and had already started development for the app.case basic functions of the Assistant and Maps services in its operating system.
At the same time, KaiOS started partnerships with some new mobile phone manufacturers. This is how we will see the operating system of KaiOS on Appliances της Ooredoo και Orange. Η εταιρεία κυκλοφόρησε επίσης το πρώτο διαφημιστικό SDK, το KaiAds για το λειτουργικό της. Οι νέες προσθήκες ανοίγουν πόρτες για πάρα πολλά νέα χαρακτηριστικά, όπως τραπεζικές συναλλαγές, πρόσβαση σε υπηρεσίες υγείας, εκπαίδευσης και πολλές άλλες υπηρεσίες.
For the past 10 years, the rise of smartphones running Apple's iOS and Google's Android has been inevitable, as the oligopoly leaves no room for expansion. The KaiOS operating system comes as a supplement for those who want to have a laptop in their pocket but do not have the budget to get a device with Android Or with IOS.
In emerging markets, we need very cheap smartphones, but with as many features as expensive devices offer. It's a way of bridging the digital divide in places where the phone is the only way a person can access the Internet.
"Yes, smartphones are quite affordable, as the cheaper models now cost around $ 35, but with KaiOS they will cost $ 15-20. It's half the price of a smartphone, ”says Sebastien Codeville of the company.
"There are 2G cell phones that are priced at $7-8, but they don't have access to most cell phone services." KaiOS is something in the middle and furthermore the battery life can reach five days in one charging.
In more mature markets, there are certain categories of users who do not want to spend on a smartphone. “Seniors are looking for phones with keypads as well as using one screenof touch makes it difficult for them. There are workers who are looking for more durable products and smartphones are not for them. "
This is why a company like Google, whose Android operating system helped create the $ 50 smartphone, is working with KaiOS.
"We are a distribution platform for inaccessible customers," said Codeville. Nevertheless, he admits that Android is KaiOS's biggest competitor.
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