According to a new study by the European Commission, around 70% of Europeans regularly take or take stream films for free, mainly due to the high cost of legal alternatives such as cinema tickets and DVD purchases.
Η research has dealt with television habits of Europeans and released earlier this week and is that it will cause headaches in Hollywood Studios.
The conclusion of the survey came from a fairly large sample of 4.608 (4) aged between 50 and XNUMX from the ten countries in Europe, including France, Germany and the United Kingdom.
Η report entitled "A profile of today's and future audiovisual audiences" concluded that 97% of all Europeans watch films, but the majority choose not to pay for them.
"Almost 70% of Europeans download or stream for free, either legally or illegally." reports the report, painting a fairly clear picture of the habits of the inhabitants of the old continent.
The reasons for this behavior are stated and perhaps Hollywood should take it very seriously theme. Most report that expensive legal options are responsible for their tendency to download movies, which suggests that most of the movies they watch are pirated.
The second most common reason is that some movies are interesting, but not worth it for the movies. The fact that many such films have delayed premieres in Europe is also a very serious reason, as well as the fact that there are few legal alternatives. The Netflix, for example, still has a long way to go to reach European countries.
The European Commission does not seem to be surprised by the results. "While audiences are interested in movies that are closest to the cinema, they are often some distance away and the choice of screen is limited," the study said.
Furthermore, this shows that the European film industry can increase the income from the use of various online platforms to increase the availability of films.
