The last acquisition of Microsoft could bring video editing to Microsoft Edge. The company bought a start-up company called Clipchamp, which is known for its video creation and editing tool within the browser. In its announcement, the Microsoft states that its approach Clipchamp combines "the simplicity of a web application with the ability to edit video using the full computing power of a graphics-accelerated PC (GPU)".
Η Clipchamp is aimed at non-professionals, people who do not have or do not know how to use specialized video software.
"Our mission is to empower anyone who wants to tell stories worth sharing with millions of people around the world. We will continue to make video creation even easier, more accessible and more fun," said Alexander Dreiling, CEO in a post announcing the acquisition.
None of the parties disclosed the terms of their agreement, but as CNBC notes, the Clipchamp said in July that it has 17 million registered users and an adoption rate of 54% year-on-year.
The service has seen a huge increase due to the 9:16 dimensions it offers, a dimension commonly used for stories on TikTok, Instagram and Facebook. THE Microsoft was one of its customers before the acquisition, along with Google.
Η Microsoft has not yet announced how it will make its services available Clipchamp to its customers, but called the tool a "natural application" for cloud-based productivity experiences Microsoft 365. A company spokesman told CNBC that Microsoft will add a process to convert its existing users Clipchamp to its subscribers Microsoft.