Η Microsoft may replace the famous (or infamous) cookie by browsers with its own tracking system.
The company is supposed to develop a technology that will monitor the user's activity, not only from the web browser but also from the Appliances of Windows (portable and non), or even from the Xbox console, according to the CNET. Sources that are close to the company and it does not have right to talk publicly about Microsoft's plans, they say the technology is already in its early stages and that there is no clear timeline for when it will be ready.
Microsoft, of course, did not confirm the rumor, but stated its general purpose.
"We agree that bypassing the cookie will be important," said a Microsoft spokesman. "Our priority is to find ways to respect the interests of consumers."
Cookies have long been used as a way to record certain user activity on websites. Advertisers and other companies use them to determine behavior and offerspriceσεις των χρηστών και με αυτόν τον τρόπο να τους προβάλουν στοχευμένες advertisements and content.