Apple is in talks to use Google's Gemini AI engine on the iPhone, it said Bloomberg News on Monday, citing people familiar with the situation.
It will be a blockbuster deal that will shake up the AI industry.
The two companies are in active negotiations to allow Apple to use Gemini, Google's suite of artificial intelligence models, to power some new features to be released this year in iPhone software, the sources said, speaking on condition of anonymity. because conversations are private.
Apple has also recently been in talks with OpenAI and was considering using its own model, according to the sources.
There is a lot of pressure on Apple to catch up with its AI competitors (OpenAI, Microsoft, Anthropic and Google). In February, Apple CEO Tim Cook said the company would introduce GenAI features "later this year."
The company's job listings over the past year show that Apple is working on a lot of internal and external AI-powered tools. However, discussions about using third-party AI technology mean that the company has not progressed as expected with its own AI.
