Apple is in talks to use Google's Gemini AI engine on the iPhone, it said Bloomberg News on Monday, citing people familiar with the situation.
It will be a blockbuster deal that will shake up the AI industry.
The two companies are in active negotiations to allow Apple to use Gemini, Google's set of artificial intelligence models, to power some new features to be released this year in iPhone software, said the sources, who asked not to be identified because the discussions are private.
Apple has also recently been in talks with her OpenAI and was considering using her own model, according to the sources.
There is a lot of pressure on Apple to catch up with its AI competitors (OpenAI, Microsoft, Anthropic and Google). In February, Apple CEO Tim Cook said the company would introduce GenAI features "later this year."
The company's job listings over the past year show that Apple is working on tons of internal and external tools powered by artificial intelligence. However, discussions about the use technology Third-party AIs mean the company hasn't progressed as expected with its own AI.
