Facebook advertising has evolved into one of the most popular ways to advertise and promote new products, with most companies seeing it as an integral part of their marketing strategy.
The Facebook in turn, he approves these practices by giving the opportunity to users to press like on the pages that interest them and then be informed about the course of the products. The Facebook targeting users according to their attributes, suggests pages that they think fit best, and for this service it is paid by the companies that use it as a means of promotion.
There is, however, another way of promoting through Facebook which has begun to evolve over the last few years and is about pay-like. This is achieved through "Iike Farms", a service that sells various sites to the stakeholders and promises a certain number likes on their page.
As little was known about how these farms operate, Emiliano de Cristofor from the University UCL of London and his colleagues decided to make the first systematic effort to understand how they work and whether they were human users or bots as they are called programs υπολογιστή που επιτελούν αυτόματες λειτουργίες στο διαδίκτυο.
The method they followed was to build thirteen pages at Facebook with the generic description "Virtual Electricity" but no content beyond the prompt "This is not a true page, please do not do it to me".
Then they followed two practices: for five of the pages they used the ads through it Facebook (ads in price των 5 ευρώ την ημέρα) ώστε να προκύψουν επισκέψεις στις σελίδες αυτές. Η κάθε καμπάνια ορίστηκε για ξεχωριστές γεωγραφικές περιοχές: τις ΗΠΑ, τη Γαλλία, την Ινδία, την Αίγυπτο και μία για όλο τον κόσμο. Για τις υπόλοιπες οχτώ σελίδες ενοικιάστηκαν υπηρεσίες από τις πιο γνωστές φάρμες like που κυκλοφορούν στο διαδίκτυο. Οι φάρμες κόστισαν στους ερευνητές από 55 έως 150 ευρώ, και εγγυόνταν 1.000 Iikes the next 15 days.
The results are highly indicative, as described in research their scientists: the first method yielded 32 likes from the USA, 44 from France, from 500 for India and Egypt and also 500 for the global advertising campaign, most of them from India. People who like did have an average of more than 300 friends, something that agrees with the global average, but they were prominent "Iikers" having 600 and 1000 likes on corresponding pages when the average for a user is 40.
Findings from similar farms are even more bizarre as they are in the advertising campaign through Facebook the Iikes were equally distributed over time, the farms produced Iikes massively. One of the farms, for example, gave 700 Iikes the first four hours, and then no more, which means it's probably automated bots that blindly like. Supposed users even have a very large number in their account Iikes of the order of 1200-1800.
Researchers argue that these results make it obvious that most of them Iikes are false and do not respond to real people. They also point to the fact that although this Facebook would be able to block these tactics, does not seem to wish to do so. They conclude, however, that this does not mean that an advertising campaign is inefficient in this medium, but these parameters should also be taken into account in its performance evaluation.
Source: naftemporiki.gr
