The innovative SoftBlue technology, which protects the eyes and reduces their fatigue by reducing the impact of their exposure to harmful blue light, is now integrated into Philips home and professional displays.
MMD, the technology and brand license partner of Philips Screens, introduces new displays for home and business users with innovative SoftBlue technology. SoftBlue technology protects the eyes and reduces their fatigue by reducing the impact of their exposure to blue light without sacrificing the fidelity and quality of the original color.
So users enjoy both good eye health and professional-level color fidelity. The new SoftBlue screens for home use (E-Line) is already in stores, while the SoftBlue screens for professionals (P-Line) are expected in the fall.
Responding to the call to the blue exposure
Commenting on the new SoftBlue range of displays, Thomas Schade, Vice President EMEA of MMD, says, “This new technology is representative of MMD's commitment to the health and well-being of users, while providing excellent, colorful picture for maximum productivity. Studies show that blue light from LED screens can damage the eyes and affect vision, yet we all spend more and more time in front of screens and constantly expose our eyes to potentially harmful rays. The new SoftBlue technology has been proven to reduce this risk. It is certified by international testing organizations SGS Labs and TUV Rheinland to reduce blue light and protect the eyes.”
Removing harmful blue light from the start
The new displays with Philips SoftBlue technology approach the challenge of removing harmful blue light in a new, different way. Unlike methods based on filters, for example a glass in front of the screen or anti-blue light glasses, SoftBlue technology maintains the fidelity of the original color, while filter methods add a yellow tint to the colors. At best this simply detracts from the viewing experience. At worst, for applications such as medical imaging that rely on color fidelity, the display becomes useless.
The SoftBlue screens, on the other hand, limit the effects of exposure to blue light from the outset by limiting blue light emission to potentially harmful wavelengths at the higher end of the short range and shifting the peak wavelength from the harmful 450 nm to 460 nm . This reduces the potentially damaging blue light more than 90%, without sacrificing the fidelity and quality of the original color. Users benefit from their image quality, brightness and color fidelity, while enjoying the good health of their eyes.
E-Line and P-Line for home and work use
In addition to separate SoftBlue technology, all five new screens feature an impressive set of features for maximum performance. Responding to the demands of both home and business applications, they are equipped with IPS-ADS panels for ultra-sharp 178 viewing angles with clear picture and vibrant colors, 16: 9 Full HD quality with 1920 x 1080 resolution, and integrated stereo speakers that combine comfortable viewing with excellent sound experience. E-Line displays for home users, available in sizes of 21,5, 23,6 and 27 inches, feature an elegant, slim design with a touch control to match the home decoration. They also include exclusive SmartContrast technologies that dynamically enhance contrast settings, and SmartImage Lite, which enhances and adjusts contrast, saturation and clarity to deliver ultimate performance for any application used - all in real time and at the touch of a single button.
The two P-Line monitors, at 21,5 and 23,8 inches, were designed with the needs of busy professionals in mind. In these screens, SoftBlue is complemented by another exclusive Philips technology to reduce it fatigueς των ματιών, την τεχνολογία Philips Flicker-Free που ρυθμίζει τη φωτεινότητα και μειώνει το τρεμόπαιγμα και προσφέρει άνετη θέαση. Χάρη στη βάση SmartErgo οι οθόνες μπορούν να γείρουν, να περιστραφούν και να ανυψωθούν σε όποιο επίπεδο και γωνία εξυπηρετεί το χρήστη – ένα ακόμη φιλικό προς το χρήστη χαρακτηριστικό που αυξάνει την παραγωγικότητα και απαλύνει τη σωματική καταπόνηση μιας μακριάς ημέρας στη work. 
The two P-Line screens also include the professional version of SmartImage, with dynamic image contrast optimization, color saturation and application-specific clarity, as well as a special Economy mode for significant energy savings. And for even greater energy savings, the monitors have a built-in PowerSensor that detects if the user has moved away from the office and automatically reduces the brightness of the screen. This reduces the cost of energy up to 80%, and extends the life of the screen.
Availability
E-Line 277E6EDAD displays at 27 inches, 247E6EDAW at 23,6 inches and 227E6EDSD at 21,5 inches are already available in stores. The P-Line screens will be added to the store screens range this September.
Rates:
E-Line 27 "277E6EDAD: 279 €
E-Line 24 "247E6EDAW: 199 €
E-Line 22 "227E6EDSD: 159 €
P-Line 24 "241P6EPJEB: 309 €
P-Line 22 "221P6EPYEB: 259 €
