What did the Surface Studio and MacBook Pro release teach us? The good desktop PCs we used so much in the past were exclusively expensive machines. With the launch of laptops as a mass commodity market, more and more began to use them as they could afford it.
This week, however, the companies that set up personal computers, Microsoft and Apple (MacBook Pro) gave us a taste for the future that looks like a return to the past:
Computers will become expensive machines again.
Ignore high resolution screens and promos video presentation, the metal chassis of the new Surface Studio and MacBook Pro. Focus a little on prices.
Microsoft has the Surface Studio for $2,999, and the price can go up to $4199 if someone chooses 32GB of RAM and up to 2TB of storage. Redmond also has the updated Surface Book with up to 16 hours of battery life at a starting price of $2399. The same portable computer μπορεί να φτάσει τα 3.299 δολάρια με την προσcase storage space and more RAM.
So buying the Surface Studio along with a MacBook Pro will cost you only 8498 dollars.
Here, to buy a MacBook Pro with a Touch Bar, the least you'll need to pay is 1.799 dollars, and if you want something bigger than the inch, the 15-inch MacBook Pro starts with 2.399 dollars. Now upgrade the processor and graphics card, select 2TB and 4.299 dollars.
Is the phenomenon interpreted?
Apple and Microsoft have come to terms with the fact that people are simply never going to buy these computers (desktop or laptop) with the comfort they used to buy them. There are many computers today and most users own at least one. We know that with the release of smartphones and tablets the PC market is inevitably shrinking.
If you can not increase sales, you increase the profit per sale
So if a company can not achieve an increase in total sales, the logical move is to try and improve another multiplier in the calculation of the profit: the unit price and the embedded profit margin. This is Apple's approach for a long time, and as seems Microsoft has decided to follow.
Hardware companies like Intel, Acer, and Asus can't escape the logic of "sell more stuff," but Apple and Microsoft are in control. software. This gives them the opportunity to sell holistic experiences and solutions.
The same thing happened with the cameras.
Digital SLR cameras were sometimes very expensive. After a while the demand required a faster commercialization cycle and the SLRs were found in the neck of every tourist. Then the mobile cameras brought high-quality mirrorless cameras and the DSLR sales cameras resumed the scale they were when they started.
Today's DSLR cameras cost from 1.999 for a Nikon D500 for example. But those who need a Nikon D500 are not many, as they can now do their work without it.
Thus, the path to the future, besides interesting, is expected to be much more expensive, but with too many planning and development challenges.
