Texas Attorney General Ken Paxton filed a lawsuit against Google accusing the company of malpractice and creation monopoly in the digital advertising business.
And not only that. THE case also claims that the company searchs conspired with Facebook to adjust ad auctions and fix prices. The lawsuit was co-signed by nine other Republican-led states.
Paxton made this announcement through a bizarre video on official Twitter account of Texas AG. He said the lawsuit was against Google's "anti-competitive behavior, foreclosure and misleading practices" to create an advertising monopoly.
The complaint also accuses the company of colluding with Facebook to give it the last advantage in mobile ad auctions. It details that and the two companies had agreed on how many times Facebook would top the bidding auctions. You can read the full text of the lawsuit here .
In a statement, Google said the lawsuit was unfounded and that the company was offering competitive advertising fees:
"Advocate General Paxton's allegations about advertising technology are worthless, but he has gone ahead with the obvious. Digital ad prices have dropped over the last decade. Google ad fees are lower than the global industry average. These are the characteristics of a very competitive industry. "
The dance of lawsuits seems to hold up well.
In addition to this new lawsuit, Google has faced a number of antitrust complaints this year. In October, the The US Department of Justice has sued Google to create an illegal monopoly on search and search ads.
In November, the Competition Commission of India (CCI) filed a complaint against the tech giant for application Google Pay payments. The country's regulator has also opened an investigation into the company's dominance of the Android mobile operating system market.
And not a single day has passed since Australia announced that sues Facebook for espionage.
