Despite the record he held at the start of the service in the first weeks, the engagement of the registered users of the application Threads from Meta continues to plummet.
According to Similarweb, entry into the application by registrants users fell 79% from a high of 2,3 million active users in early July to 576.000 on August 7.
The Guardian he says:
In addition to the users who jump daily from the ship, major U.S. companies such as fast-food chain Wendy's, clothing retailer Anthropologie and makeup line Rare Beauty all cut back on the number of posts they posted on the Threads service, Adweek reports.
On its busiest day, Threads' number of users was less than half that of Twitter, according to figures from Similarweb.
Twitter averages over 100 millions active users daily.
