IDC predicts that, although the total number of smartphones that will be sold in 2014 will increase, however the growth rate will show signs of slowing down.
For 2013 the company investigations IDC recorded the delivery, by manufacturers, of more than 1 billion smartphones. For 2014, the same company predicts a higher number of deliveries, but lower growth rates.
In more detail, IDC predicts for 2014 device shipments to exceed 1,2 billion units, with 950 million of them incorporating the functional Android. That is, for those who like to divide the market into shares, Google with Android is expected to hold 78,9% of the market.
The forecasts for Apple they are "talking" about delivering up to 180 million iPhones, with a projected market share of 14,9%.
As for her Windows Phone Microsoft, the market share is projected to rise to 3,9% or approximately 47 million smartphone shipments. BlackBerry is expected to ship 11,9 million devices (1% share) and other manufacturers another 15,1 million devices, recording a share of 1,3%.
Going one step further, IDC predicts that, although the total number of smartphones to be sold in 2014 will increase, growth will show signs of slowdown. However, it is also predicted that the average average selling price for each device will see a downward trend over the next few years.
More specifically, IDC predicts that the average selling price of an Android mobile will be 2014, at 247 dollars. The corresponding price for Windows Phone devices will be 265 dollars and for the BlackBerry devices 339 dollars. The iPhone is predicted to remain the most expensive "smart" devices with the average value reaching 649 dollars.
Until 2018, the ASP for Android will be at 202 dollars, for Windows Phone at 195 dollars, while iPhone will remain the most expensive, but at 610 dollars. Overall, the average selling price of a smartphone, regardless of operating system, will drop from 308 dollars, 2014, to 260 dollars, 2018.
Source: naftemporiki.gr
