Twitter has launched two new ads showing what it is and how to use it. Everything shows that the microblogging application has some problem while using it by new users.
Both video, stars comedian Romesh Ranganathan, who explains some of Twitter's key features in a funny way that makes the videos seem more like a parody than a tutorial. 
In the first, Romesh urges a timid potential user named Kenny G to join the service. There is no explanation as to why the video looks like a thriller, unless the "poet" wants to say that Twitter users are having a better time.
The second video is a bit smaller, as Romesh follows another new user called Julio and explains how the Explore tab works.
Twitter is one basic social network for years, and it's very strange that in years 2017 decided to publish videos that show the world how to use it.
But Twitter's recent changes seem to indicate a bit of a crisis ID cards.
Initially the company doubled the size of tweets this year, and then developed a new verification system. It is almost like trying to make the site something different from the service we have known to date.
Of course we can not know whether Romesh presentations are enough to achieve the goal of microblogging service, but at least Twitter seems to be trying to be more user-friendly.
