Before the release of the new one Apple Watch in April, a company's SmartWatch ad appeared in a magazine not known for new technology. Apple chose to advertise the upcoming product in the March issue of the Vogue fashion magazine.
12 pages of the magazine features a mammoth ad, which doesn't feature the model so as not to distract readers, but only Apple's upcoming SmartWatch. A clever idea for her presentation of a smart watch.
The reason why the company chooses to introduce the smart watch from a fashion magazine is obvious and is probably not surprising for those who know how Apple works. The fact is a clear and very different strategy compared to presentations of new products of the past.
Apple is trying to enter the field of SmartWatches dynamically, not from the known route, periodically and websites τεχνολογίας. Επέλεξε περιοδικό μόδας για να τονίσει την διαφορετικότητα της high-end Apple Watch device. He chose to establish the device in the public opinion as a fashion product more than what we already know: Apple products are already established in the public consciousness as high-end products.
Thus, the company for the establishment of a new mainstream device, does not only use the well-known routes that pass through the technological means informations to lead in the public consciousness. It focuses on fashion, which we think is a very smart move. Will the Apple Watch go mainstream? We will find out very soon.
See the ad that Mashable presented
