Before the release of the new one Apple Watch in April, a company's SmartWatch ad appeared in a magazine not known for new technology. Apple chose to advertise the upcoming product in the March issue of the Vogue fashion magazine.
A mammoth ad appears on 12 pages of the magazine, which does not feature the model so as not to distract from her caution of readers, but only Apple's upcoming SmartWatch. A smart idea for presenting a smart watch.
The reason why the company chooses to introduce the smart watch from a fashion magazine is obvious and is probably not surprising for those who know how Apple works. The fact is a clear and very different strategy compared to presentations of new products of the past.
Apple is trying to forcefully enter the SmartWatches space not from the well-known street, magazines and technology websites. He chose a fashion magazine to highlight the diversity of high-end devices Apple Watch. He chose to establish the device in the public opinion as a fashion product more than what we already know: Apple products are already established in the public consciousness as high-end products.
Thus, the company for the establishment of a new mainstream device, does not only use the well-known routes that pass through the technological means informations to lead in the public consciousness. It focuses on fashion, which we think is a very smart move. Will the Apple Watch go mainstream? We will find out very soon.
See the ad that Mashable presented