Before the release of the new one Apple Watch τον Απρίλιο, εμφανίστηκε μια διαφήμιση του SmartWatch της εταιρείας σε ένα περιοδικό που δεν είναι γνωστό για τα νέα τεχνολογίας. Η Apple επέλεξε να διαφημίσει το επερχόμενο product in the March issue of Vogue fashion magazine.
A mammoth ad appears on 12 pages of the magazine, which does not feature the model so as not to distract from her caution of readers, but only Apple's upcoming SmartWatch. A smart idea for presenting a smart watch.
The reason why the company chooses to introduce the smart watch from a fashion magazine is obvious and is probably not surprising for those who know how Apple works. The fact is a clear and very different strategy compared to presentations of new products of the past.
Apple is trying to dynamically enter the SmartWatches site not from the well-known street, magazines and technology websites. She chose a fashion magazine to highlight the diversity of the high-end Apple Watch device. It has chosen to establish the device in public opinion as a fashion product more than what we already know: Apple products have already been established in the public consciousness as high-end products.
So the company to establish a new mainstream device, no uses μόνο τις γνωστούς οδούς που περνάνε από τα τεχνολογικά μέσα informations to lead in the public consciousness. It focuses on fashion, which we think is a very smart move. Will the Apple Watch go mainstream? We will find out very soon.
See the ad that Mashable presented
