Last month, the Google released an updated version of the Gmail app for iOS that brought email refreshes in the background, a new feature στο iOS 7. Αυτό ουσιαστικά σημαίνει ότι τα email σας υπάρχουν στην device before you open Gmail. This reduces the time it takes to access new messages from the moment you open the app. But not only what Google changed changed.
In the blog that announced the update, the Google also said Gmail will now support the single sign-on feature, just like other Google applications (Maps, Drive, YouTube, and Chrome) on iOS. This sounds very practical theoretically, a username and a password for all applications, but as it has been discovered it rather serves other purposes
The first time was seen by Quartz. The new single sign-on feature promoted by Google is not a move to facilitate the users of the company's services. It's a move to be able to collect more information from Gmail and other services for advertisers and marketers. The real reason that the company brought the single sign-on to the iOS app (already on Android) is to keep track of your moves, habits, and collect them through every application.
If you send a video with Gmail to a friend, Google will read it and keep the information. If you're watching videos on YouTube and you're not logged in, the company can't recognize what you're watching, how long you've been watching it, or whether you stopped without watching it all. He can't watch anymore what will be your next video etc. With single sign-on things change. As with Android, when usest Google apps for iOS, Google can follow your movements and track your habits to provide advertisers with more information to help them create better ads, and to serve you ads that interest you.
If you use Google products, you have already agreed to the company's terms. By agreeing you have allowed Google to track your habits. Remember that the new Google privacy policy was established in 2012 and the changes were considered infringement of EU law. Google has already been fined by France, Spain and the Netherlands for privacy violations, but of course the privacy policy has not changed.
Our current privacy policy allows Google to collect and combine information from all its services, and single sign-on is the most powerful and effective implementation of this policy.
