When a social network loves its users watches their privacy. Right or wrong; THE Mark Zuckerberg has attempted to transfer the image of a truly beneficial Facebook to the company's f8 conference on Wednesday, saying it will release an update that will allow its members to retrieve personal information they share with third-party applications.
Ο Mark Zuckerberg He said that on the eve of his 30th birthday, he decided that Facebook would "create a culture of love for the people he serves".
There is no doubt that Facebook's new policy will create a service for its members, which will provide a choice of which of the profile data is available in a third-party application, or even anonymous it shares information with no application, it's something pioneering and it sounds very tempting.
But is it a compassionate act of love? A sign of Facebook immortal commitment that wants to "put people first", as Mark Zuckerberg said?
Although the new feature is worded as user-friendly and comes to protect his privacy, the options he gives may protect against "third parties" but it is simply another way for Facebook to learn even more about its activities. of its members.
Facebook's new services, such as social networking, require a true identity, a true profile.
Giving people more control over what personal information they display on third-party services ensures authentic Facebook accounts. But it is not only that.
Debra Aho Williamson, an eMarketer analyst, said: "Every time you use Facebook to sign in to an app, Facebook can capture all the information and use it to run its own targeted ads."
Ο Mark Zuckerberg, forgot to mention, that the analysis of Big Data, offers on the plate to social network analysts what you are hiding and what you are displaying. So Facebook, through the individual can find out what is true and what is not. But is that all?
As he said Mark Zuckerberg on Wednesday, many people today hesitate to “Sign in with Facebook” when signing up for a new service. They're worried about letting an app access their Facebook account, which could mean their purchases show up to their friends, or messages of the new service will overwhelm them and their friends. So if someone wants to make a new registration, they do it the traditional way, by creating a new username, or alternatively using Gmail or Twitter.
So Facebook loses customers. Maybe it loses customers does not tell you anything and needs further explanation. Facebook can not follow its users' habits by skipping Facebook login, losing information and data that gave it more of its member's identity.
“If people log into an app through Facebook, then Facebook knows more about the user. It knows more about the applications that uses, how many apps he uses and how often,” Nate Elliott, an analyst at research firm Forrester, told the Huffington Post.
"This gives Facebook the theoretical ability to offer better targeted applications to its users."
Developers lose data naturally with Facebook's seemingly compassionate turn. Elliott reported that when Mark Zuckerberg announced his new policy, the f8 audience, which consisted mainly of developers, was silent.
Can we trust the "love" of Facebook? Will the "new" Facebook be so different from the Facebook we knew?
"The privacy it's like a yo-yo for Facebook,” Elliott said. "Sometimes it's close, and sometimes it's far."
