There is a Medium (called blog) that is free (in its modest professional version requires 20 Euros a year to register its domain name and link it to the page it has created - what the average candidate has already given to design a good or bad page that is refreshed when it is refreshed only with press releases and videos from its TV shows?), and anyone who can hold it.
Its scope is limited only by the number of people who do not have access to it, it can defy any attempt of censorship, shrinking or counterfeiting, and it gives infinite possibilities for expression, multiplication of resonance, targeting, interactivity and so on.
It is said to be a blog and the vast majority of Greek politicians (and the majority of politicians globally, unfortunately, though not overwhelming out there) do not use it.
Of course, many write articles in printed media and on sites that give them the useful step to do so. Too many - most - are active, even by proxy, on the most popular social media. Many also have websites that they may have registered in their minds as blogs, but which host nothing original, nothing that the average person can read in the course of an average day and draw a conclusion about who the candidate is. MP behind the (wooden) words and why he deserves to be in politics.
Few statesmen, in other words, have begun the process of setting up a page online where they will upload things they have written, or even thought, themselves, especially for those who begin the process of watching and reading them - and those those who have done so are, primarily, those who had this or a similar page before becoming a politician.
Few are the ones who use the Internet to use the Internet as a medium and not simply as a means of relaying the appearances they do elsewhere (in other media and on real platforms).
And it is a pity.
First of all, it is a shame for them.
Posts vs. spots
Catherine Sanderson, elected by the local government of Amherst, USA, and very active in the field of education, blog in 2008 to inform voters about what the team her and get feedback. Within two years, that small blog had reached 10.000 unique visitors a month, and Sanderson had been the target of complaints from competitors that her blog was gaining a disproportionately large percentage of the world's attention. "This is 100% true," she says. "But if they want more attention, let them make their own blogs. "Anyone can do it."
Do you hear? Caution.
Attention is not something won one month before the election.
Attention is no longer something that can be tamed with windows screaming, television spots on clichés and one-off articles on what clichés have gone.
Attention (and trust) is built over time as you give people a reason to watch you.
As you explain what you think, without waiting for direct consideration.
As long as you offer them useful content and elementary pleasure reading.
As you gather and put on top of each other, blocks that prove that you have a coherent thought, a vision and a level of honesty, aesthetics and dignity that secure the right to ask for a vote, a role in the community.
All this, a blog gives you the power to do it.
If, of course, you give him time and energy too.
And it is a shame also for us
Now, I suppose the shortage of time would be the most frequent and as the justification given by the candidates in these elections should be asked if one asked them why they did not have one blog. And although I have never been a candi- date, I realize that their program is really overloaded at this time.
And also, yes, writing is not an easy job.
It takes time and effort.
And the ability to think and put into order what you write.
So, mental assembly.
And time management skills.
And ability to express. And communication.
And humor.
And transparency, of course.
And respect for those who are waiting to know your opinions.
And some self-discipline, which becomes very necessary when you fight with the words, because from the writing platform, your office, you do not hear any kind of applause to reward you, like the square's platform or even the quieter.
And what worries me is that all these features (I would like to) expect from our politicians. But they refuse to write systematically.
I'm not saying now, on Sunday's turkey.
Ας είχαν γράψει πέρυσι. Ή πριν από τρεις μήνες. Ας έγραφαν τακτικά όσο καιρό δούλευαν τακτικά για το όραμα που (λένε πως) έχουν. Ας κατέγραφαν τις opinions και τις μάχες τους, χωρίς συγγραφική δεινότητα, χωρίς κείμενα-σεντόνια, χωρίς καν να ανεβάζουν με τα χέρια τους τα ποστ στην platform (ας τα κάνουν άλλοι τη λάντζα, ως διάλειμμα από τα τουίτς). Ας είχαν φτιάξει ένα στοκ με το πρόγραμμα και τις ιδέες τους, κάτι που να μπορώ να ψάξω και να βρω (στα σόσιαλ μίντια, ξέρετε, κανείς δεν μπορεί να ψάξει να βρει πολλά, πόσο μάλλον προletterτα και ιδέες. Στα σόσιαλ μίντια οι λέξεις έχουν χρόνο ζωής μικρότερο από το χρόνο που χρειάζεται ο μέσος άνθρωπος για να γυρίσει σπίτι του με το μετρό. Τα σόσιαλ μίντια είναι κανάλια γνωστοποίησης των πολύτιμων πραγμάτων που διαθέτει κανείς στο κατάστημά του. Τα προγράμματα, ξέρετε, δε γράφονται σε τουίτς. Το κατάστημα του καθενός με την πολύτιμη πραμάτεια του είναι το blog του).
There are certainly issues.
ΥΓ. Mahmoud Ahmadinejad he blinked for a while, 2008, but then stopped. Completely.
They do in France Scientific studies for the language their politicians use on their blogs.
The Guardian has done in. for the most popular blogs of British politicians.
