Microsoft has just announced that it will release a new type of ad in Windows 10, while trying to gild the pill…
Those who are already using Windows 10 will probably be accustomed to seeing ads on an operating system, the Start menu, or the File Explorer. Microsoft of course does not name ads, ads and playing with our words and intelligence…. serves them to us as "suggestions." 
Something similar happened this time as Microsoft has app developers with a new type of ad that says it will offer a better user experience.
It calls them Playable ads and you've probably seen something like that already on rival platforms like Android and iOS.
This new ad format is available in limited numbers at the moment, but Microsoft is no doubt looking to make it available to all developers who wish to include it in their applications them, which are published in the Windows Store.
Microsoft states:
“Playable ads are a whole new way for end users to interact with ads and apps. With these ads, end users will not leave never the current application. Clicking on the ad will lead to an inline expandable application streaming: for three minutes, the user can interact with the application as if it were already installed on device their."
Unfortunately, compared to the other ads you see on this operating system, those that are being played can not be blocked because they are app-level and the decision to show them or not is only the developer of each application.
