Η Verizon he said that it agreed to sell Tumblr to Automattic Inc., the owner company of WordPress.com.
The terms of the deal have not yet been revealed, except that Tumblr will be followed by about 200 Verizon executives at Automattic, according with the Wall Street Journal.
The ban on pornography imposed by Verizon will continue on Tumblr after the agreement is completed.
At the moment no one knows when the deal will be completed.
"Tumblr is one of the most well-known brands on the Web," he said communication Automattic CEO Matt Mullenweg.
It is an essential space to share new ideas, cultures and experiences, helping millions to create and build communities around their shared interests. …. We're excited to add it to our lineup, which already includes WordPress.com, WooCommerce, jetpack, Simplenote, Longreads and more.
Verizon Media CEO Guru Gowrappan described Automattic as Tumblr's "perfect partner", saying "the experience and buyer history will unlock new and exciting features for Tumblr and its users".
For the record, Yahoo bought Tumblr for 1,1 billion dollars 2013. The Verizon bought Yahoo, along with Tumblr, for $ 4,48 billion in June 2017.
However Verizon's moves into the media business informationThey haven't gone so well. In January, Verizon laid off 7% of Yahoo-AOL's 11.385 employees.
This came weeks after Verizon announced to the Securities and Exchange Commission that the media company had "lower-than-expected revenue and profits" and "lower-than-expected benefits from the integration of Yahoo Inc. businesses." and AOL Inc. ”.
In May of this year Verizon began looking for buyers for Tumblr. THE Pornhub stated that he wanted to buy Tumblr, but Verizon refused, as it had banned all pornographic material on the site. Automattic will reportedly maintain this ban.
"Mr. Mullenweg stated that his company intends to maintain the existing policy prohibiting it content for adults",
"He mentioned that he has been a Tumblr user for a long time and sees the site as complementary to WordPress.com."