WordPress, one of the leading blog infrastructure providers, is trying to make blogging more sustainable by allowing websites to accept recurring payments easily. How; With Subscriptions.
The new tool will be available to everyone who has one autonomous WordPress site (paid) but also in CMS using Jetpack tools a multi-plugin of the company.
The truth is that with blogging you can find it difficult to make money especially if you do not have the necessary traffic.
"Especially a small publisher, or a small business, for the prospect of viability, subscriptions will be a key element in generating revenue from your site in 2019", he says Mark Armstrong, founder of Longreads and editor at Automattic (parent company of WordPress). The idea is to create something simple that could be integrated relatively easily so that pages can immediately start monetizing their visitors.”
Armstrong said an early version of the product was originally tested on Longreads.
"We had a lot of feedback," Armstrong said.
"We have had memberships and subscriptions to Longreads since 2011. So we have about eight years of experience working with members and subscriptions."
The thing about this product, though, is that it has dual functionality – as, for example, a PayPal WordPress plug-in allows creators to accept payments and build communities in an easy way. It is not competitive with her services Patreon.
Or perhaps to put it better, Armstrong doesn't see it as competitive.
“I think we are all supporters of all the other products that are in the ecosystem of WordPress. Patreon, Memberful, and WooCommerce, which are part of our own company, will also be able to have a subscription plugin.”
These products they will serve a slightly different need and will be available to all blogs using WordPress – not just paid ones.
Armstrong says the new WordPress recurring payment feature will work very well for local websites trying to launch an affiliate program or perhaps a podcaster.
"Recurring payments are crucial for any small business. And that's something all our users want. "
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