Xiaomi is phasing out the “Mi” logo from its brand name. The productthey will simply bear the Xiaomi name.
According to the XDA The well-known Chinese company "Mi Xiaomi" will be renamed to "Xiaomi", from the third quarter of 2021. This change is made to unify the global presence of the Xiaomi brand and close the gap of perception between the brand and its products. The change is expected to take some time to be implemented in all areas.
Xiaomi says it will retain the Redmi brand, which means that Xiaomi's top products will form a separate line alongside Redmi products, which will be aimed at the general public.
Η επωνυμία Mi χρησιμοποιήθηκε σε μεγάλο βαθμό στις δυτικές αγορές, πιθανώς για λόγους αναγνωσιμότητας και προφοράς. Για παράδειγμα, τηλέφωνα όπως το Mi 11 ονομάζονται ήδη Xiaomi 11 στην Κίνα. Αλλά η Xiaomi προφανώς πιστεύει ότι το όνομα της εταιρείας της είναι πλέον αρκετά αναγνωρίσιμο και αντιπροσωπεύει better its products.
The name Mi has been christened the operating system of Android, MIUI, which is present in all Xiaomi mobile phones. We remind you that the co-founder of Xiaomi, had once commented that the Mi concerns two things: Mobile Internet and Mission Impossible. The first refers to Xiaomi's focus, and the second to the company's ambitions.
