With report for his earnings third quarter, η Yahoo ανακοίνωσε ότι θα αρχίσουν να εμφανίζονται και αποτελέσματα αναζήτησης από τη Google.
As it appears, the company managed to sign a three-year, non-exclusive deal with Google to display search results for mobile and desktop audiences around the world.
Yahoo maintains the right choice of which search queries will be displayed by Google.
The regulatory principle of the agreement is as follows:
According to the terms of service, Yahoo has the discretion to choose which search queries to send to Google and is not required to send any minimum number of search queries. The agreement for services is non-exclusive and expressly permits Yahoo to use other search advertising services, including its own service, services of Microsoft Corporation or other third parties.
The above agreement seems to give Yahoo the flexibility to choose which Google ads he wants to use while serving Bing advertising.
According to comScore, Yaho ranks third in US search and holds 12,6% of market share. First, of course, Google is (about 64%) followed by Microsoft with 20,7%.