Οι χρήστες του YouTube που έχουν εγγραφεί σε πολλά κανάλια θα γνωρίζουν ότι η υπηρεσία τους επιτρέπει να λαμβάνουν ειδοποιήσεις μέσω ηλεκτρονικού post officey for each new upload by the owners of the channels.
Alerts can, of course, be turned off by notification settings. Now, Google he said that it will stop email notifications for new video uploads from August 13th.
The changes will only affect email notifications, as the company says new upload notifications will continue to be served via apps for cell phones Android and iOS and Web alerts for those who have selected them.
The reason why the company is changing the old system is that users open less than 0,1% of email notifications.
In addition, Google states that other important email communications related to user accounts, mandatory service announcements, and more will not be affected.
Regarding the effects on engagement due to the lack of these alerts, the company states that it found no effect on consumption or "tracking time" during its experiment, adding that more people interact with push alerts for mobiles and their Subscriptions feed ”.
While the change is small, it will indeed help users reduce email volume especially if they are subscribed to multiple channels. YouTube adds that reduced emails will help users find and give caution in important emails.
