Huawei Consumer Business Group (BG) και η Leica Camera AG ανακοίνωσαν την έναρξη της στρατηγικής τους συνεργασίας, με κοινό όραμα και στόχους. Συνεργασία που θα δώσει την ευκαιρία στα δύο μέρη να συνδυάσουν την απαράμιλλη τεχνογνωσία στους τομείς της τεχνολογίας και της φωτογραφίας και την μακρά παράδοσή τους στην δεξιοτεχνία, την σχολαστική τεχνική και το πρωτοποριακό πνεύμα για μια ισχυρή συνεργασία, με στόχο τον επαναπροσδιορισμό της φωτογραφίας από smartphone.
2012, Huawei was distinguished as the world's third-largest smartphone maker, while 2015 was the first Chinese company to sell more than 100 million mobile phones within a year. Being the first Chinese brand to be included in the prestigious Interbrand Best Global Brands List of 2014, Huawei was launched at 88 at 2015. At the same time, the internationally awaited Huawei Watch and Huawei P8 were launched. 2016, Huawei is working with Leica Camera, aiming to enhance its success. A collaboration of mutual benefit with the most famous brand in the field of photography designed to create an unparalleled experience for consumers.
For more than 100 years, the premium maker of the famous Leica cameras successfully creates lightweight cameras with innovative optical lenses, first preferred by pioneering street photographers. Leica cameras, with the distinctive "red dot" branding, continue to attract the interest of a new generation of consumers who seek to acquire the "Leica look" and own such a camera.
Richard Yu, CEO of Huawei Consumer BG said: "We carefully select our partners and with this excellent partnership we will offer our broad consumer base the unlimited possibilities των δύο brands. Συνδυάζοντας την καινοτομία με το design, θα ενισχύσουμε την εμπειρία του χρήστη και θα συνεχίσουμε να παράγουμε προηγμένη τεχνολογία μέσω απρόσκοπτης ποιότητας image. Leica is a legend in the world of photography, setting the bar for the entire industry. We at Huawei are very proud of our new partnership.”
Leica Camera AG CEO Oliver Kaltner said: "The strategic partnership between Huawei and Leica Camera demonstrates the desire of two rapidly growing international brands to constantly evolve and broaden their technological horizons. In addition to innovative power and premium standards, the two companies unite under the commitment to incompatible quality. Technological collaboration with Huawei offers Leica Camera a tremendous opportunity to present its proven visual expertise to a new product category and unlock the brilliant business segment of the mobile industry. Smartphones make a significant contribution to the world of photography and open a new door for the company in new common goals and areas of application. "
"Leica owes its legendary reputation to the long tradition of innovation, precision and craftsmanship that characterizes it. I am very happy and I am convinced that a traditional, medium-sized company will contribute with its principles and know-how in its long-term cooperation with Huawei, aiming to achieve the best possible result in the smartphone industry, "said Dr Andreas Kaufmann, key shareholder and chairman of the supervisory board of Leica Camera AG.
